Web Dessign
While at PayFast, I redesigned key marketing pages to improve user engagement and support business objectives. The work focused on increasing donor confidence for charity campaigns and reducing unnecessary customer support enquiries.
Challenge
PayFast's Cause pages had become outdated and no longer reflected the platform's modern design language. During COVID-19, as charitable giving increased, the page needed to better communicate trust, help organisations tell their story, and make donating feel simple and credible.
Solution
I redesigned the page using PayFast's updated design system, improving content hierarchy, donation visibility, mobile responsiveness, and the presentation of each organisation's mission and social presence.
Outcome
The redesign created a more modern, trustworthy experience that aligned with the wider PayFast platform while making it easier for organisations to showcase their cause and encourage donations.
Project 2 - Contact Page
Challenge
Support teams were receiving a high volume of enquiries, many of which could be resolved through self-service resources. The existing Contact page encouraged users to reach out before exploring available help content.
Solution
I redesigned the page to prioritise self-service by surfacing knowledge base articles and FAQs before direct contact options, encouraging users to find answers independently.
Outcome
The redesign supported PayFast's objective of reducing avoidable support requests while making help resources easier to discover.
